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What is Social Networking?

It used to be that the only reliable way to find information online was to use a search engine.

However, with the advent of what we call Web 2.0 (interactive, dynamic websites that promote or operate as social networks), people can now easily find information and websites that other human beings recommend.

The most recent instance of this is social bookmarking. Websites like Del.icio.us and Digg allow users to share their personal favorites (bookmarks) with others. Users tag each bookmarked website with the keywords they feel are most applicable.

Now, instead of using a search engine to find information, people can search tags that will display all websites bookmarked with that specific tag. This amounts to a human referral or vote for the site and its relevance to the subject being searched.

Other versions of social networking include blogging social networks – primarily Technorati.com. Technorati indexes blogs based on the amount of incoming links those blogs have, as well as the tags associated with their posts.

But the most popular social network is of course FaceBook. Though the social giant enjoys around 20 billion unique visitors every month, few businesses or website owners have thought to penetrate this incredible resource.

Lastly, two powerful new social media networks have emerged that are revolutionizing audio and video: YouTube and BlogTalkRadio. These mega networks allow citizen filmmakers and broadcasters to share their visions with the world and spread the word about what matters to them.

Few businesses realize it yet, but these media networks are potential goldmines stock full of future Speilbergs, Bloombergs, and Oprahs - all potential broadcasters of your marketing message.

The following quote and table of statistics, as well as other interesting statistics, can be found at Social Networking Statistics. "Online social networks have emerged as the new way in which people connect socially. The leader currently being Facebook with over 1.2 billion members. Web-based social networking services making it possible to connect people who share interests and activities across political, economic, and geographic borders."


Percent of People Who Use Social Networks Percent Yes
Do you ever use / have a profile on… (Poll Taken in early 2012)
Any social network 58 %
Facebook 56 %
LinkedIn 14 %
Twitter 11 %
Google+ 9 %
Social Network Statistics Data
Total number of Facebook users worldwide 1.4 Billion
Total percentage of 18-24 year olds who already use social media 98%
Total percentage of people on Earth who use Facebook 11%
Total amount of minutes people spend on Facebook every month 700 billion
Average amount of time a person uses Facebook per month 15 hours 33 minutes
Total amount of people who access Facebook with phone 250 million
Total amount of websites that have integrated with Facebook 2.5 million
Total pieces of content shared on Facebook each month 70 billion
Total amount of unique YouTube users per month 490 million
Total amount of YouTube page views per month 92 billion
Total amount hours spent on YouTube per month 2.9 billion
Total amount of articles hosted by Wikipedia 17 million
Average pictures uploaded to Flickr per minute 3,000
Total amount of pictures hosted by Flickr 5 billion
Average amount of tweets per day 190 million
Percent of teenagers who log on to Facebook over 10 times per day 22%
Percent of Facebook users under the age of 10 25%
Percent of teens that view social networks as unsafe 59%
Percent of Americans who aren’t confident in their ability to use privacy settings 24%
Top ten most engaged countries for social networking  Average Hours Per Month
Israel 11.1
Argentina 10.7
Russia 10.4
Turkey 10.2
Chile 9.8
The Philippines 8.7
Colombia 8.5
Peru 8.3
Venezuela 7.9
Canada 7.7
United States 7.6

How Will Social Networking Help My Site Traffic Grow?

Three out of five people online in June 2012 used or had a social networking site. In fact, 1 out of every 20 website visits is to a social networking website. Experts say that social networks are starting to eclipse traffic from the major search engines Yahoo! and Google.

So if your company is not present on any of the major social networks, you're missing out on the easiest, fastest way to access 58% of internet users.

 

How Do I Get Involved in Social Networking?

Working with social sites is similar to working with the media. Give them a good enough story, secret, tip, or resource that they can sink their teeth into and you’ll have an army of talkers spreading the word about you and your business.

And this translates into referrals, which convert into sales on an average of 667% better than cold leads (search engine results). So even if you reach less people through social networking, your conversions will be far higher.

 

We target various social networks through a variety of methods:

Article or Blog Promotion

We manage several blogs for our various clients (as well as article pages) that contain posts written purely to capture the imagination and interest of our client’s target market.

For instance, if you sell pet beds, gifts, and items, we will develop a series of blog posts or articles that discuss a controversial or “hot off the press” topic that pet lovers either find highly valuable as an information resource, or highly intriguing or emotionally stimulating. We will then promote it to various social bookmarking and blogging networks, as well as popular bloggers – who will then circulate the story and generate traffic back to your website.




Social Promotion

Particularly effective for clients who target teens, young adults, musicians, or other highly active social groups, we implement social promotion campaigns on networks like FaceBook and Twitter to spread the word about your business.





How Does Social Networking Work With SEO?

As more and more internet users begin to use tags to find information (a tag is a keyword that a human associated with a website, vs. a keyword that a search engine attributes to a website), Search Marketing professionals cannot ignore the growing dominance of the social networks.

However, we view the partnership between social networks and search engines as an excellent and balanced marriage. Sure, social networking gets you in front of people who no longer use search engines in lieu of finding their information through referrals or bookmarks/tags.

But the added, and perhaps more exciting bonus, is that while you grow in popularity with social networks like FaceBook, YouTube, and Twitter, your search rankings will continue to increase as a result!

Your popularity signals Google that you are an authority in your market according to your human audience.

 

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